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1997
ANNUAL REPORT
Management Letter
Serving the Petroleum
Industry as Our World Changes.
Companies Consolidate, Reorganize,
Create New Entities and Find Better Ways of Doing Business
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Change certainly did create a backdrop of uncertainty
for WSPA in 1997, while the association and its member
companies continued to make headway on crucial legislative
and regulatory issues.
WSPA made solid progress in support of the industry's
positions on California's cleaner-burning gasoline,
on upstream environmental issues in the San Joaquin
Valley, on regulatory and legislative concerns in Arizona,
Nevada, the San Francisco Bay Area and the Pacific Northwest.
Details of these advances and other efforts are outlined
throughout this report.
But it is the transition taking place within the industry
and in the way many state and local government officials
react to media sensationalism that may have the greatest
impact on our industry in the years to come. Certainly,
WSPA will have to be more agile and open to new approaches
than ever before to balance the needs of cost containment
and increased advocacy in the future. We have already
begun the process!
As many of our members consolidate operations, fewer
knowledgeable company experts become available for essential
committee work. Meanwhile, a new generation of issues
surfaces in our operating regions, and some elected
officials champion any idea, no matter how unsupported
by the facts, espoused on radio and television talk
shows.
At the same time, "stand-alone economics"
and decentralization within companies often requires
more coordination and communication through WSPA channels
to arm the industry in addressing critical issues. Government
has little understanding --- and even less appreciation
--- of the changes in the petroleum industry.
The new National Ambient Air Quality Standards (NAAQS)
proposed by the federal Environmental Protection Agency
(EPA) are a perfect example of regulations that would
impact all businesses, including every segment of the
petroleum industry and their customers.
Reauthorization of the Endangered Species Act, land
valuation disputes and tax litigation, among others,
face the exploration and production segment of our business.
On the downstream side, continuing concerns about remediation
of MTBE in groundwater, additional oxygenate mandates
and efforts to pass open supply and divorcement legislation
provide a full book of work.
The lessons WSPA and its member companies have learned
in the past twelve months do, however, provide clues
about how we can maintain effective advocacy with fewer
resources. For example, in defending the benefits of
cleaner-burning gasoline and in opposing government
and utility subsidies for alternative-fueled vehicles
in California, we were successful when we delivered
our messages directly to important segments of the public
and to responsible members of the media.
Our public outreach approach supported the work of
WSPA and member company advocates in state capitals
and county buildings. We increased the flow of information
through editorial board meetings, use of direct mail,
and, very importantly, in extending the reach of our
messages and the strength of our advocacy by joining
with like-minded organizations. The relationships we
have developed with business, consumer and citizens
groups of all kinds have made us more effective. These
relationships provide the groundwork for future action.
WSPA is already reorganizing our way of work to cope
with the uncertainties we see ahead. We formed the Major
Issues Task Force (MITF) last year to identify key legislative
and regulatory issues and to coordinate industry responses
to them. With fewer resources for advocacy work, the
MITF has been able to eliminate duplication and make
the most effective use of the funds available. As always,
the MITF and WSPA's advocates rely on sound technical
advice from numerous WSPA committees and task forces
to develop useful information for government, media
and public communications.
We are also strengthening inter-industry communications,
working cooperatively with coalitions on additional
issues, and making plans to encourage the expansion
of the WSPA Associates. This self-supporting organization
of oil service companies, suppliers and vendors, their
employees and others has been recognized as an effective
grassroots advocate on a number of local and state issues
of importance to our industry.
Today's uncertainties will still be with us in the
months ahead, of course, as the industry continues to
reorganize and consolidate. And the eagerness of many
public officials to craft policy to please the radio
and television talk show circuit will not disappear,
either.
But as material in this annual report will demonstrate,
WSPA and its member companies are determined to build
on the advances made in 1997 and to employ new approaches
to accommodate a more streamlined industry; approaches
that will meet the challenges of the economic marketplace
as well as the marketplace of ideas. WSPA is excited
and optimistic about meeting these challenges.
Douglas F. Henderson
Executive Director
WSPA |
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William C. Rusnack
ARCO Products Company
Chair, WSPA Board of Directors |
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1997 WSPA Annual Report
Management Letter
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