As Senior Director for the Western States Petroleum Association (WSPA), Bob leads the non-profit trade association’s advocacy and regulatory efforts on behalf of the five major refineries in the nine-county Bay Area region and manages statewide cross-regional activities including the WSPA Associates program. He develops leadership partners, community engagement strategies, public awareness initiatives and issue analysis on behalf of the energy sector’s association. Bob’s efforts intersect at the local, state and federal level.

Prior to joining WSPA, Bob led AAA Northern California, Nevada and Utah’s corporate communications, community relations and advocacy efforts. He managed the auto club’s reputational external initiatives in subject areas including traffic safety, transportation, insurance and energy.

Bob also has extensive experience in the public sector, including leading the California Department of Consumer Affairs communication and education division under former Governor Pete Wilson.  This included managing the State’s awareness efforts for the revamped smog check program.

Bob earned a bachelor’s degree in English from the University of California, Davis. He grew up in the Bay Area and serves on a number of regional business and non-profit boards.