Allison Moore joined the WSPA team in January 2024 as the Director, Strategic Communications, following nearly five years as a valued communications contractor for the organization. Allison is responsible for spearheading WSPA’s comprehensive communications initiatives including message development, creation of collateral materials and social media, coordination of events, cultivation of coalitions, and production of digital content. She plays a leadership role overseeing the communications needs of WSPA’s regional teams in California, showcasing the latest industry innovations, and growing and fostering relationships with the organization’s advocates. 

Before venturing into entrepreneurship as a sought-after communications consultant and career coach, Allison held the position of Senior Director, Marketing & Communications at United Way California Capital Region (UWCCR). During her tenure, she crafted and implemented dynamic marketing and communications strategies for numerous brands and programs, including the impactful state employees giving campaign, Our Promise. 

Preceding her role at United Way, Allison served as an Account Director at Honey Agency, a prominent local creative and marketing firm, where she demonstrated her prowess in managing complex client projects from strategic planning to tactical execution. Her responsibilities spanned campaign strategy development, branding initiatives, website design, social media campaigns, and marketing collateral development.

Allison holds a bachelor’s degree in media communication from California State University, Sacramento. Beyond her professional endeavors, she cherishes sushi dates with her husband Levi, baking with her son James, and dancing with her daughter Molly.